Evaluation Question 4

4) Who would be the audience for your media product?

The primary target audience of our opening sequence 'Hard Living' are roughly aged 15-20 because it features swearing and some violent scenes, so it is not suitable for those under the age of 15, also the content of the film may be considered as 'childish' or aimed at teenagers, so people over the age of 20 may consider themselves to be too 'grown up' to watch Hard Living.  The gender target audience is mainly men, this is because the audience will be able to relate to the characters seeing as they are all young teenage males- also the content of the film represents masculine themes such as fighting. 

The target audience's other favourite films may include british crime dramas such as Kidulthood & Adulthood, Shank, Attack the Block & Harry Brown.

The social demographics of our target audience are mainly C2 D and E because they will be able to identify to the characters because they live in poor deprived areas such as council estates and they may not have a similar lifestyle to our characters. Also some people from the A & B categories may watch our film because they may see it as an escape route from their ordinary day to day office busy lifestyles.

The research we done into our target audience included questionnaires finding out their preferences on the production of our film;

This document clearly shows what the target audience of our film want to see/hear in our opening sequence. The results made us alter and change some aspects of our sequence so it would appeal to our target audience even further. This questionnaire edged us to call our film 'Hard Living' & it also decided the filming location which ended up to be in a graffiti tunnel in an urban location in London.

Sam from Kidulthood

These results show that the audience want to see more stereotypical characters & locations similar to other British crime/drama films such as Kidulthood & SHANK in which the majority of the main characters are black with an aggressive attitude such as Sam from Kidulthood played by Noel Clarke.